Privacy policy

Last updated: August 14, 2026

The Aisle Theory operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Aisle Theory is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, phone number, and email address.

  • Financial and payment information, including payment card information, transaction details, form of payment, payment confirmation, and other payment details. Payment information may be collected and processed by Shopify and our payment service providers.

  • Account information, including your username, password, preferences, and settings, if applicable.

  • Transaction information, including products you view, add to your cart, purchase, or otherwise interact with, as well as your past transactions.

  • Communications with us, including information you provide when contacting us with a question, customer support request, or other inquiry.

  • Device information, including information about your device, browser, network connection, IP address, and other online identifiers.

  • Usage information, including information about how and when you interact with or navigate the Services, advertisements, emails, and other digital content.

  • Marketing and advertising information, including information about your interactions with our advertisements and information used to measure advertising performance or personalize advertising, as permitted by applicable law.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you make a purchase, create an account, use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services, including from your device when you visit or use our website and through cookies, pixels, tags, and similar technologies.

  • From our service providers, including companies that provide ecommerce, payment processing, analytics, customer support, and other technology or services on our behalf.

  • From our business, analytics, and advertising partners, including platforms we use to advertise and measure the effectiveness of our marketing.

  • From other third parties, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing and Improving the Services

We use your personal information to provide the Services, process payments, fulfill and provide access to digital purchases, maintain your account where applicable, remember your preferences, provide customer support, enable reviews, recommend products, and otherwise operate, personalize, and improve our Services.

Marketing and Advertising

We may use your personal information for marketing, advertising, analytics, and promotional purposes. This may include sending marketing communications and showing you advertisements for our products on our Services and on third-party platforms.

We may use advertising and analytics technologies provided by third parties, including Meta Platforms, Inc. (Facebook and Instagram), to measure the effectiveness of our advertising, understand how visitors interact with our Services, and deliver or personalize advertisements.

These technologies may collect or receive information about your activity on our Services, such as pages or products viewed, items added to your cart, purchases, device information, and other interactions, subject to applicable law and your privacy choices.

For example, we may use the Meta Pixel and Meta Conversions API in connection with our advertising. These tools help us measure actions taken after someone views or interacts with an advertisement and help Meta measure, deliver, and improve advertising.

Security and Fraud Prevention

We may use personal information to authenticate accounts, provide a secure payment and shopping experience, detect or investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect the Services and our customers, and enforce our terms and policies.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account access information with anyone else.

Communicating With You

We use personal information to respond to inquiries, provide customer support, communicate about purchases, and maintain our relationship with you.

Legal Reasons

We may use personal information to comply with applicable laws and valid legal processes, respond to lawful requests from government or law enforcement authorities, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms and policies.

Cookies and Similar Technologies

Like many websites, we and our service providers may use cookies, pixels, tags, and similar technologies to operate and improve the Services, remember your preferences, understand how visitors use our website, measure the effectiveness of marketing, and provide or personalize advertising.

Some of these technologies may be provided by third parties, including Shopify, Meta, and other analytics or advertising providers.

Depending on where you live, you may have choices regarding the use of cookies and similar technologies for targeted advertising or other purposes. Where required by law, we will obtain consent before using certain technologies.

You may also be able to manage certain privacy choices through the privacy or cookie controls available on our website.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes and subject to this Privacy Policy. These circumstances may include:

  • Shopify and service providers that perform services on our behalf, such as ecommerce hosting, payment processing, analytics, customer support, cloud storage, and other technology services.

  • Business, analytics, and advertising partners, including Meta Platforms, Inc. (Facebook and Instagram), to provide marketing services, measure advertising performance, understand how customers interact with our Services, and deliver or personalize advertising.

  • Third parties you direct us to interact with or authorize, such as when you use social media integrations or other third-party features.

  • Professional advisers or authorities when reasonably necessary to comply with applicable laws, respond to valid legal requests, enforce our policies, protect our rights or the rights of others, or address fraud, security, or safety concerns.

  • Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our business or assets.

Depending on where you reside, certain disclosures to advertising or marketing partners may be considered "selling," "sharing," or processing personal information for "targeted advertising" under applicable privacy laws.

Where applicable, you may exercise your right to opt out through our Your Privacy Choices page at:

https://theaisletheory.com/pages/data-sharing-opt-out

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests to exercise rights relating to Shopify's processing.

To learn more about how Shopify uses personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Services

The Services may contain links to websites, social media platforms, or other online services operated by third parties.

If you follow a link to a third-party service that is not controlled by us, you should review that service's privacy and security policies and other terms. We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or services.

Information you provide through public or semi-public third-party platforms, including social media platforms, may be viewable by other users of those platforms.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us using the information below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted over the internet or through other electronic means may not always be secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need the information to provide the Services, maintain your account, comply with legal obligations, resolve disputes, prevent fraud, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access or Know. You may have the right to request access to personal information we maintain about you.

  • Right to Delete. You may have the right to request deletion of certain personal information we maintain about you.

  • Right to Correct. You may have the right to request correction of inaccurate personal information.

  • Right to Portability. You may have the right to receive a copy of certain personal information we maintain about you.

  • Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or processing for purposes considered "targeted advertising" under applicable privacy laws. Where applicable, you can exercise this right through our Your Privacy Choices page: https://theaisletheory.com/pages/data-sharing-opt-out

  • Managing Communication Preferences. If you receive promotional emails from us, you may unsubscribe at any time using the unsubscribe option included in those emails. You may still receive non-promotional communications relating to your purchases, account, customer-service requests, or other transactions.

If you visit our website with a legally recognized opt-out preference signal, such as Global Privacy Control, enabled, we will process that signal as required by applicable law.

You may exercise applicable rights through the options provided on our Services or by contacting us using the information below.

We will not discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing certain requests, as permitted or required by law.

Where permitted by applicable law, you may designate an authorized agent to submit certain requests on your behalf. We may require proof that you authorized the agent to act for you and may also require you to verify your identity directly with us.

Complaints

If you have a complaint about how we process your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision we make regarding a privacy request or lodge a complaint with your local data protection authority.

International Transfers

We, Shopify, and other service providers may transfer, store, and process personal information outside the country in which you live.

Where required by applicable law, transfers of personal information from the European Economic Area, United Kingdom, or other jurisdictions with international data-transfer requirements will be made using recognized transfer mechanisms, such as applicable Standard Contractual Clauses, adequacy decisions, or other legally recognized safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, Services, or legal and regulatory requirements.

When we update this Privacy Policy, we will post the revised version on this website, update the "Last updated" date, and provide any additional notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us at:

The Aisle Theory
Email: rachel@theaisletheory.com